Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le read less

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In this trailer This is a tease of what’s coming up every week, in the MSP Marketing podcast Show notes Out every Tuesday on your favourite podcast platformPresented by Paul Green, an MSP marketing expertFuture guests featured in this trailer include Scott Tyson of Auvik, sales psychology expert Andy Edwards of Yoo, and website expert Louise Towler of IndigoTree Trailer transcription Voiceover: Made in the UK, for MSPs around the world… Hello, this is Paul Green, an MSP marketing expert and the host of the MSP marketing podcast. Every week we have loads of very specific advice to help you get more new clients, grow your valuable monthly recurring revenue, and ultimately increase your net profit. Isn’t that why we’re all in business? Yes yes yes! Now, this is a show only for managed service providers and IT support companies. It’s made in the UK and is designed for MSPs all over the planet. Quote: “It’s not an ugly word, that ‘close’ word, you know, you can ask for the sale” Every week. I’ll have a guest, some from our world and some from outside. Quote: “We spend a lots of time as a web agency translating what I call customer into geek” Quote: “Recognise those four different personality styles and your sales will go up” So join me every week for the MSP marketing podcast. It’s out every Tuesday on your favourite podcast platform. Voiceover: Paul Green’s MSP Marketing Podcast

Episodes

Successful MSPs simplify EVERYTHING

Successful MSPs simplify EVERYTHING

The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity.The link between what you do each day, and achieving goals: If you have a clear vision for where you want your life to go, you can use that to affect the actions that you take within your MSP every day.Why PR is a valid marketing tool for MSPs in 2024: Mickie Kennedy, founder of eReleases, shares insights on how MSPs can effectively generate free publicity through strategic press releases, offering tips on how to capture the attention of journalists and boost credibility and visibility in the media.Paul’s Personal Peer Group: Martin, who runs an MSP in Arizona, wants to know the best way to hold a team meeting when you have some staff who are a little disruptive. Successful MSPs simplify EVERYTHING The business that you chose to be in, Managed Services, is already one of the most complex kinds of businesses on the planet. Just stop and think about everything that you have to support – all the different clients, the different setups, the different technologies. And yet I see loads of MSPs making their lives even harder by overcomplicating things in their business that could and should be simple. So let’s talk about how you can make your business easier to run and more profitable by simplifying everything. I’m on a bit of a simplification mission right now. We’ve had some fairly major development projects in our business over the last 12 months, and while I was focusing on those and constantly reducing complication within those projects and just making everything simpler, I realised we could do this across the business. Because we’ve been going for eight years and what happens is when you’ve been going that long, you kind of hold onto legacy stuff. Things that we’re just doing because, or something that worked really well six years ago but there’s now a better way of doing it. And for me, it’s a really exciting thing to just go through the business like a tornado and just simplify everything. So I’ve given myself a new job title. I am Head of Simplification, and I’m using this as an opportunity to review everything we do in the business asking this big question, how can we make this simpler? Because that’s actually a very powerful question to ask. Is this a question you ask yourself in your MSP regularly? Just because you can handle high levels of complication doesn’t mean that you should put up with high levels of complication. In fact, I truly believe that the simpler business is, the more fun it is to run and the more profitable it can be. And I guess there are two main places where you can simplify your business. The first is your operations and what you do now. At the risk of starting you down the road of looking at your tech stack, because I’m always hesitant to suggest an MSP reviews their tech stack in case it becomes a bad case of tech stack fiddling where you’re attracted to the shiny thing. Maybe you should just be asking yourself, does my PSA allow me to run the business as simply as possible? Is my RMM easy to use but also powerful enough to do all the things we need it to do? Look at your standard operating procedures, these are the manuals for how you run your business. So what kind of business are they encouraging you to run in their complexity? Now, I’m sure you are all

SPECIAL: Transform from MSP owner to entrepreneur

SPECIAL: Transform from MSP owner to entrepreneur

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think and the action that you take. I think you are going to find him a huge inspiration. Here are three big ideas from him: Make it easy: Business is easy but we make it hard for ourselves. Brad uses the acronym, ELF – Easy, Lucrative, Fun.Remember the business is there to feed your life (not the other way round): Don’t let the business dictate how you live your life.We have 3 currencies in life: Time, energy and money. Be careful where you invest these. A great business returns these currencies to you. Meet Brad Martineau. Brad helps entrepreneurs build Smooth Scaling businesses through coaching and software tools. Brad has been married for 23 years, has 5 kids, 1 son-in-law and a granddaughter on the way. He loves fitted hats and playing and coaching basketball. Hi, I’m Brad Martineau and I help entrepreneurs build businesses that they actually want rather than the ones that they just wake up one day and accidentally have. And what a great positioning statement that is. Brad, thank you so much for joining us, not just on the podcast, but on this very special episode as well. 250 episodes has taken quite a long time to get here, nearly five years, and I’m going to admit I’m a little bit of a fanboy of yours. You’ve been in my marketing journey and my entrepreneurial journey for getting on for about 18 years or so, and we’re going to talk a little bit about that in this podcast. When the opportunity came up to have you on, I had to jump on it and get you on and with this amazing episode coming up, this seemed the right thing to do. So what we’re going to do over the next 20 minutes or so is we’re going to explore what you’ve done in your entrepreneurial journey. You were involved really heavily with a popular CRM, which is still around today, which is actually the one that I use. We’re going to talk about that. We’re going to talk about different business things you’ve done, but where we’re getting to and the bulk of the interview is exactly as you just said, is about helping people have the business and the life that they really want because far too many MSPs, as we know, are completely driven by the business rather than the other way around. And obviously I know that as well that the MSP market very well. You’ve worked with quite a lot of the big players in this market and I’m sure you’re going to deliver a ton of value and drop some value bombs within this. Could I sound any more American as I’m doing this podcast? I don’t think I could. So Brad, tell us about your early career and what you got into it and the thing that got you onto this amazing entrepreneurial journey in the first place. Oh, that’s a really interesting question. So I was what I would call either an unwilling or an unknowing entrepreneur. So my working career started, I went and got a job, got married, got a job, and I was working as an admissions counsellor for an online university. And I didn’t recognise that I had entrepreneurial blood in me. And anyway, I was there. Everyone should have a job they hate, right? That’s like one of the best things you can do because you realise what you

How to grade the quality of your MSP's leads

How to grade the quality of your MSP's leads

The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to) If I suggested you spent 80% of your time marketing your MSP, would you think I was nuts? I believe that to grow your MSP and secure its future, you need to shift your focus from operations to marketing, making it your top priority to attract and convert new clients. (jump to) Pay per click CAN work for MSPs if it’s part of an overall marketing strategy: My guest this week, Corey Zieman – owner of Guaranteed PPC, explains how effective pay per click advertising can turn your MSP into a powerful client magnet in an evolving digital landscape. (jump to) The perfect heading for your MSPs website: Lastly, I answer a question from Greg in Melbourne, Australia. He wants advice on what headline to use on his website for maximum impact. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT How to grade the quality of your MSP’s leads When it comes to generating leads for your MSP, not all leads are created equal. It’s easy to get excited about a new prospect, but before you dive in, take a moment to assess whether they’re truly a good fit for your business. Here are three crucial criteria to grade every lead. 1. Opportunity and Urgency: A prospect’s urgency can be a game-changer. Are they locked into a contract with another MSP, or are they desperate for a solution right now? The more urgent their needs, the higher quality the lead. Always ask about their current IT situation and pressing issues – they’ll tell you if they’re ready to move. 2. Fit: Evaluate whether they’re your ideal client. This isn’t just about budget, it’s about working with businesses that align with your strengths and preferences. If you’ve learned anything from experience, it’s that compromising on this leads to regret. 3. Engagement: A prospect who actively engages with you is far more likely to become a valuable client. If you’re doing all the chasing, it’s a red flag. A genuine partnership starts with mutual interest – don’t hesitate to walk away if that’s missing. Prioritise these factors, and you’ll focus your energy on leads that are truly worth your time. If I suggested you spent 80% of your time marketing your MSP, would you think I was nuts? Many MSP owners share a common origin story: leaving an unsatisfying job to start their own business, driven by a desire for control over their work, time, and income. In the early days, you likely faced the struggle of balancing quality with growth, hiring staff, and dealing with the inevitable drop in standards and the relentless demands on your time. As your business matured, the leads that once flowed naturally began to dry up, leaving you wondering where the next client will com

3 smart ways to recruit technicians

3 smart ways to recruit technicians

The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertising. (jump to)Worrying kills business owners: Overcome business-related worry by adopting an action-oriented mindset, eliminating negative influences, embracing recurring revenue, systemising marketing, and maintaining work-life balance. (jump to)The client retention opportunity around email deliverability: My guest, Ben Fielding, and I discuss the significant changes in email deliverability this year and the opportunities for MSPs to enhance client retention and service quality. (jump to)Plus Paul’s Personal Peer group: There’s a question from Brian from Montreal, who wants to know whether he should take on an apprentice for his MSP. The answer is a resounding yes – find out why… (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT 3 smart ways to recruit techs Recruiting top-notch technicians is a common challenge for MSPs, especially in the early stages. The quality of your technicians directly impacts the service you deliver, but finding and hiring them can be daunting. Here are three smart strategies to help you recruit the best talent: Leverage LinkedIn for long-term recruitment. Spend 10-20 minutes weekly connecting with potential technicians from local companies. Instead of outright job offers, build relationships by sending simple connection requests like, “I run a local MSP and I’m always looking to connect with great technicians in the area.” Over time, nurture these connections through casual conversations, building a network of potential hires. Stand out with creative job adverts. In a sea of similar postings, making your ad unique is crucial. An unconventional approach like reverse psychology can be effective. Craft a headline such as “You don’t want to work for us,” and list reasons someone might not want the job. This intriguing approach can attract candidates who appreciate your company’s culture and challenges. Lastly, go bold with mobile billboard advertising. Hire a truck with a giant poster targeting technicians at a big local company. A message like, “If you’re not happy working at [Company], we are hiring technicians right now,” can catch the eye of a dissatisfied employee looking for a change. These strategies, though unconventional, can help you build a pipeline of talented technicians, ensuring your MSP continues to grow and provide top-tier service. Worrying kills business owners Lying awake at night worrying about your business is a familiar scenario for many MSP owners. Whether it’s concerns about clients, cash flow, or staff, worry can be a silent killer. I know this first-hand. Back in 2005, when I

The 60 hour work myth kills MSPs

The 60 hour work myth kills MSPs

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and strategic business growth. (jump to) I also discuss why taking a proper break to reflect on key strategic questions can provide clarity and focus, enabling you to achieve your business goals for the rest of 2024. (jump to) My guest this week, Jane Matthews of Wildcat Careers, highlights the importance of strong employee branding for MSPs, emphasising that a well-crafted employee value proposition is key to attracting and retaining top tech talent. (jump to) Lastly, I answer a question from Chris who runs an MSP in the south of England. He wants to know how to reward a high performing team member so they feel appreciated. Personalised rewards that are tailored to employees’ interests and needs are often more impactful than cash bonuses, enhancing motivation and loyalty. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT The 60 hour work myth kills MSPs If you’re ending your work week exhausted, barely able to crack open a beer and stare at the TV, it’s time for a change. This relentless pace isn’t sustainable. Contrary to popular belief, the most successful MSP owners don’t work 60-hour weeks. In fact, they work significantly less. The 60-hour myth suggests that to be a successful business owner, one must work these gruelling hours indefinitely. While it’s true that the early stages of starting a business often require extra hours, this should not be a permanent state. Starting your MSP is exhilarating. You’re taking control of your income, your time, and the type of work you do. In the beginning, putting in 60 hours a week might be necessary and even enjoyable. However, when this habit extends into years, it becomes detrimental. Many MSPs, even with million-dollar turnovers, continue to grind out these hours, believing it’s the hallmark of success. It’s not. Successful business owners actually work around 30 hours a week. Constantly working 60-hour weeks poses significant risks to your health, your family life and your relationships with loved ones. Additionally, overworking negatively impacts your staff, clients, and the business itself. It stifles strategic thinking and decision-making, which require time and mental space. Shifting to a 30-hour work week allows you to make more thoughtful decisions, delegate effectively, and focus on growth. Successful MSP owners I’ve interviewed consistently work fewer hours and achieve more. Embracing this approach will help you work smarter, not harder, and drive your business forward. 3 simple questions to max out the rest of 2024 Taking a real break is something we all need. Imagine stepping away from the daily grind, basking in the sun, and genuinely recharging. It’s more than a luxury; it’s a necessity. A proper break allows you to escape the minutiae that

Episode 246: As the MSP leader, actions beat words

Episode 246: As the MSP leader, actions beat words

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to) I also share a story of an MSP owner who successfully took a three-week break by properly resourcing his team, implementing clear systems, and maintaining visibility, proving his business could thrive without his constant presence. (jump to) My guest this week, Alex Harvey – an MSP owner in Norwich, England – shared that he wished he had outsourced tasks, hired sooner, and set client minimums earlier to better focus on growth and profitability. (jump to) Lastly, I take on a question from Jerome in NYC. He wants to know how to effectively break into a vertical. The answer – start with a dedicated page on your existing website to show your expertise and then create a separate site once you gain traction. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT As the MSP leader, actions beat words Have you ever noticed how children imitate what you do more than what you say? It’s an interesting quirk of parenting, and it’s the same with your staff. The culture of your MSP is shaped far more by your actions than your words. Take my friend Dave, for instance. He spent hours venting about his boss’s contradictory behaviour. His boss insisted on cutting costs and being frugal but then flaunted a brand-new boat he bought over the weekend. This sent the wrong message to the team. Instead of feeling appreciated, they saw their cost-saving efforts as a means for the boss’s personal luxury. This not only demoralised the team but also sparked resentment. Another example involves an MSP owner, Boris, who was eager to grow his business but found marketing dull. His lack of enthusiasm showed during meetings, where he’d often check his phone or get distracted. His marketing coordinator felt undervalued and demotivated because Boris’s actions didn’t align with his words about the importance of marketing. These stories highlight a crucial lesson: if you want your team to embody certain values, you must lead by example. Whether it’s handling help desk tickets promptly or keeping the office tidy, your actions set the standard. Remember, your team, like your kids, are always watching and learning from you. Show them the behaviours you want to see, and you’ll cultivate a positive and productive culture. Watch on YouTube How to take a 3 week vacation with ZERO CALLS from your MSP’s office A few years ago, an MSP Marketing Edge member shared his impressive approach to taking a three-week break without being bogged down by work. His trip was both a holiday and a working retreat, yet he only checked emails once a day, avoiding disruptive calls entirely. Like many MSP owners, he worked hard to free hims

Episode 245: You sure that prospect's a great fit for your MSP?

Episode 245: You sure that prospect's a great fit for your MSP?

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fairly, dependence on technology, and timely payment habits. (jump to) I also explain why effectively converting leads into loyal clients requires persistent follow-up, strategic long-term engagement, and thoughtful touches. Follow up until they buy, die, or say bye-bye. (jump to) I’m joined by Damien Harrison, Director of Operations at Bondgate IT. We discuss how hiring an operations director and prioritising relationship-building over immediate sales can significantly elevate your MSP’s growth and client satisfaction. (jump to) Lastly, I answer a question from Alex who runs an MSP in Georgia. He wants to know how to maintain client trust and growth when outsourcing his MSP’s help desk overseas. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT You sure that prospect’s a great fit for your MSP? Turning a lead into a prospect is exciting, but how do you know if they’re truly a great fit for your MSP? Here are five ways to measure their potential: Value Appreciation: top prospects understand the value of your services. They see you as an investment in their business, not just a fixer of problems. They know you’re essential for their growth. Willingness to Follow Advice: good clients follow your strategic advice. If they see your value, they’ll be more inclined to trust and implement your recommendations. Willingness to Pay: quality clients are happy to pay a fair price for your services. They understand that good service costs money and they don’t haggle. This reflects their understanding of the value you provide. Dependence on Technology: ideal clients rely heavily on technology. They recognise it as a growth lever and are willing to invest in IT to enhance their business. Timely Payments: reliable clients pay their bills on time. This shows respect for your services and a commitment to maintaining a strong relationship. Assess prospects using these criteria to ensure a strong, productive partnership. Watch on YouTube A new lead has tons of value until one of these 3 things happens Lead generation can be challenging for MSPs, but treating leads as disposable is a mistake. Understanding the journey from suspects to leads, then prospects, opportunities, and finally, clients, helps tailor your approach. Follow-up. Follow-up. Follow up. A robust sales system ensures you reconnect, especially when prospects aren’t ready immediately. Long-term engagement ensures leads don’t expire quickly. Persistence pays off, sometimes after many years. Follow up until the

Episode 244: MSPs: The 3 perfect times to ask for a review

Episode 244: MSPs: The 3 perfect times to ask for a review

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate endless marketing content ideas by engaging in relevant conversations – jotting down quick, digestible topics, and spreading them out over the year for varied and engaging material. (jump to) My guest, Ryan Robinett, shares his innovative sales approach for MSPs, which involves presenting your business first to build credibility and differentiate yourself before asking questions, ensuring a structured and engaging conversation with prospects. (jump to) Lastly, I answer a question from Seb, an MSP owner in Colorado, who struggles to find the time to do marketing. Prioritising marketing is essential for business growth and achieving the lifestyle benefits that inspired you to start your business. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT The 3 perfect times to ask for a review Social proof, in the form of case studies, testimonials, and reviews, is one of your most potent marketing tools. Nothing sways leads and prospects quite like the experiences of people similar to them. Therefore, consistently gathering social proof is crucial. This process needs urgency because social proof loses its effectiveness over time. Here’s a real-life example: over the past 18 months, I experienced a major house refurbishment, culminating just before last Christmas. This period was filled with frustrations, especially with the builders who left small but essential details unfinished. Recently, I had to hire handymen to address these lingering issues. One significant task was ensuring the safety of our log burner, which the builders had reinstalled. I had an expert assess and correct the installation, making it safe and more energy-efficient. The work was excellent, and I offered to leave a positive review. However, the contractor never sent the review link, and my enthusiasm waned over four weeks. Minor issues, like a mark on the rug and a tiny scratch on the fireplace, further diminished my satisfaction. This highlights why you must collect testimonials or reviews when clients are happiest. For MSPs, optimal times include immediately after solving a longstanding issue, completing a major project, or during the honeymoon phase with a new client. Systemising this process ensures you capture fresh and powerful social proof, maximising its impact before it degrades. Watch on YouTube How to generate more marketing content ideas than you could ever use Marketing content ideas can sometimes feel elusive, especially for MSPs new to serious marketing efforts. I’ve got a straightforward method to generate a limitless supply of ideas, perfect for blog articles, social media posts, or short videos.

Episode 243: Sacrifice one monitor to sell more hardware

Episode 243: Sacrifice one monitor to sell more hardware

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to) I also question whether your MSP’s marketing machine generates leads effectively. It’s helpful to track key metrics like LinkedIn connections, email CRM additions, open rates, follow-up calls, and sales appointments to identify and fix any issues in the process. (jump to) My guest this week is search engine optimisation (SEO) expert, Raj Khera. He explains that mastering SEO for MSPs involves focusing on local search terms, leveraging AI tools for content creation, and staying updated with trends to boost visibility and attract targeted traffic. (jump to) Lastly, I answer a question from Adam, who runs an MSP in London. He wants to know how to define his MSP’s target audience. My advice is to define your current client base, consider who you don’t want to work with, and trust your instincts to attract clients that align with your expertise and business goals. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Sacrifice one monitor to sell more hardware I’ve discovered a clever sales tactic that can have your existing clients clamouring for new hardware. All it takes is a spare monitor and a little ingenuity. Credit for this idea goes to an ingenious MSP I work with, who has seen a significant increase in hardware sales using this method. Here’s how it works: When visiting a client site, bring a spare monitor along. Identify a highly visible employee, like the receptionist, who everyone in the office interacts with daily. Engage them in conversation, inquire about any tech issues (without fixing them yourself), and then introduce the concept of dual monitors. Highlight the productivity benefits and offer to set up the second monitor for free. Once the receptionist starts using two monitors, it won’t take long for other employees to notice and envy the setup. The sight of the receptionist’s dual monitors will spark conversations and interest across the office. Soon, the decision-makers will be calling, eager to equip their team with the same setup. This free trial not only promotes the benefits of dual monitors but also opens the door for selling additional hardware like docking stations, keyboards, and new laptops. Remember, people are more likely to buy when they want something, not just when they need it. Give it a try and watch your hardware sales soar. Watch on YouTube How to fix a marketing machine that’s not producing leads One major theme of my MSP marketing podcast and YouTube videos is the importance of building a marketing machine that consistently generates leads. But what do you do if your machine isn’t delivering the leads you need? Le

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

Episode 242: MSPs who do this kind of marketing will ALWAYS struggle

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical efforts. (jump to) I also address the need to look at your marketing from a prospect’s point of view. Focus on understanding and addressing their specific fears, as fear of pain often outweighs the pursuit of gain in their decision-making process. (jump to) I chat with marketing strategist Ruthie Sterrett, who emphasises the critical role of strategic content marketing for MSPs in building trust and driving sales by addressing audience needs at every stage of the lead-to-client process. (jump to) Lastly, I tackle a question from Gary, who runs a well-established MSP in South Carolina. He wants to know when and how to raise prices without losing clients. I explain the importance of testing and adjusting prices for new clients regularly, and being transparent with existing clients when raising prices. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT MSPs who do this kind of marketing will ALWAYS struggle Many MSPs fall into the trap of tactical marketing, which rarely brings the desired results. Let me explain what this is, help you recognise if you’re doing it, and suggest a better approach. Recently, an MSP owner reached out to me – he’d posted a three-minute video on LinkedIn expecting great engagement but was disappointed with the results. He’d also started sending cold emails to prospective clients. Here’s the problem: tactical marketing like this often fails because it lacks strategy. A single video or cold email is unlikely to engage or convince potential clients, especially when the service you’re offering is complex and critical to their business. Instead, what I recommend is strategic marketing. This involves building a relationship with your audience over time. Engage with them through consistent, valuable content – be that social media posts, educational emails, or direct mail. Your goal is to stay on their radar until they are ready to buy. Ask yourself, are you just copying what others do, or do you have a strategic plan? A solid strategy will help you build a lasting relationship with your audience, ensuring you’re the first MSP they think of when they’re ready to make a switch. Watch on YouTube Look at what you sell from the prospect’s point of view One of the most powerful marketing superpowers you can develop is seeing your services from the prospect’s point of view. Fear is a surprisingly strong driver for your prospects. They’re more motivated by avoiding pain than seeking gains. Always keep this in mind when talking to potential clients. Their fears vary based on their ro

Episode 241: Should your MSP have a presence on Reddit or X?

Episode 241: Should your MSP have a presence on Reddit or X?

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche. (jump to) I also explain why MSPs should focus on strategic, long-term hiring, and seek short-term solutions for immediate needs. This helps to ensure sustained growth and efficiency. (jump to) I’m joined by Michael Crean, Senior Vice President of Managed Security Services at SonicWall. We discuss how MSPs can authentically sell more cyber security by educating clients with relatable analogies, emphasising proactive measures, and fostering a partnership focused on long-term protection. (jump to) Lastly, I answer a question from Graham, an MSP owner in Canada, who wants to know the best website contact option for optimal client engagement. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Which are the best social platforms for MSPs? Should your MSP have a presence on TikTok, Instagram, Threads, Twitter (X), and other social platforms? My advice is simple: for most, it’s a big fat no. Stay focused on LinkedIn instead. Why LinkedIn? It’s where you’ll find business owners and managers – the decision-makers you want to reach. LinkedIn should be your MSP’s primary social media platform. Use your personal profile rather than a business page, aim for at least ten new connection requests daily, post content daily, and engage with others’ posts. And don’t forget your weekly LinkedIn newsletter. Facebook is a good secondary platform, especially for reaching decision-makers during their downtime and for remarketing ads. Use a personal profile and keep your content more personal than business-focused. Instagram is useful if you’re targeting consumer-focused businesses like retail or hospitality, as the decision-makers are likely using this platform for their marketing. Other platforms like Twitter (X), TikTok, Threads, Reddit, Discord, Pinterest, and Tumblr have limited value for MSPs, unless you’re targeting a specific niche that uses them heavily. In essence, don’t spread yourself too thin. Focus your efforts where it counts: LinkedIn and maybe Facebook. Have questions or think I missed something? Drop me an email! Watch on YouTube Why you can’t fly with average staff One of the biggest challenges for MSPs is finding and retaining the right staff. Hiring the wrong people can significantly limit your business’s growth. It’s essential to focus on finding and keeping the right people to build a thriving business. Many MSPs ma

Episode 240: MSPs: How to reach hot prospects other MSPs can't

Episode 240: MSPs: How to reach hot prospects other MSPs can't

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities. (jump to) I also explain how identifying website visitors allows you to target marketing efforts more effectively and maximise every lead’s potential. (jump to) My guest this week, Kyle Mealy, helped an MSP achieve a 500% increase in sales efficiency with significantly reduced expenses by focusing on streamlined systems, customer-centric messaging, and optimised resource allocation. (jump to) Lastly, I tackle a question from Mark in Dallas, who wants to know if SEO (search engine optimisation) is worthwhile for his MSP. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT How to reach hot prospects other MSPs can’t Are you struggling to reach your hot prospects? Stop trying as an MSP salesperson and use this technique instead. Back in 2005 when I started my first business, I was cold calling and quickly discovered something disheartening… no one wanted to take my call. Is this your experience with outbound calls? The constant stream of “no” was nightmarish. Just months earlier, as a radio presenter, people were eager to hear from me. What changed? The context. As a radio presenter, calling people was exciting – they welcomed my calls because I could help them. But as a business owner looking for clients, the reception was cold. This led to a genius idea for reaching dream prospects, which several members of my MSP Marketing Edge program have successfully implemented. Instead of approaching as a salesperson, ask if you can interview them. This makes the conversation easier. Gatekeepers are less suspicious, decision-makers more willing, and you get quality time talking to your dream prospect about their favourite subject – themselves and their business. You might wonder, “What am I interviewing them for?” Today, anyone can create content. You could interview them for a LinkedIn newsletter, a blog, a podcast, or a YouTube channel about local business leaders. The audience size doesn’t matter, the showbiz of being interviewed is often exciting enough. The goal isn’t a great interview but spending quality time with a hot prospect. Afterward, they might say, “That was fun. Let’s talk about our technology needs,” opening the door to engagement. Pretty clever, right? Are you going to try this in your MSP? Watch on YouTube How to know the names of prospects visiting your website If you knew who was visiting your website, you could target marketing efforts more effectively, right? Many services promise to identify site visitors, but my experience over the years has been underwhelming… until recently. About a decade ago

Episode 239: Why MSPs must do a weekly LinkedIn Newsletter

Episode 239: Why MSPs must do a weekly LinkedIn Newsletter

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients. (jump to) Balancing urgent client issues with important business growth tasks is crucial for MSPs, and I encourage the use of the Eisenhower Matrix to help prioritise effectively to ensure long-term success. (jump to) My guest this week, Jon Wright, runs a successful MSP where he has systemised the hiring and managing of Sales Development Reps, to effectively drive new business – click here to find out more. (jump to) Lastly, I tackle a question from Chloe in Sydney, Australia – she asks whether she should be using the “good, better, best” pricing strategy? This model effectively attracts clients by offering tiered options, making the middle choice seem like the safest and most appealing decision. What are your thoughts? (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Why you must do a weekly LinkedIn Newsletter LinkedIn is the premier platform for MSPs, and LinkedIn Newsletters are a powerful tool to reach a vast audience with minimal effort. Over the past two years, I’ve found newsletters to be an excellent way to build an audience, engage with people, and drive new business. LinkedIn heavily promotes newsletters, giving them significant algorithmic attention. When you publish an article, it appears in your subscribers’ newsfeeds and their email inboxes. To start, navigate to the publishing menu in LinkedIn’s article view, write your article, and once published, it automatically becomes part of your newsletter. This isn’t a traditional newsletter with multiple pieces of content; it’s essentially your article distributed more broadly. Regularly sending out a newsletter helps keep your MSP top of mind. It won’t instantly land new clients, but it builds a relationship with your audience, so when they’re ready to switch MSPs, your name will be the first they consider. Though setup might seem complex initially, a quick Google search can guide you through the steps. Start leveraging LinkedIn newsletters today to enhance your outreach and engagement. Watch on YouTube Here’s how to stop the tech work interrupting growing the business MSPs are frequently overwhelmed by urgent tasks, more so than any other business owners I’ve encountered. The nature of your work demands immediate attention to clients’ problems, but how do you balance these urgencies with the important tasks needed to grow your business? I have the answer. In 1954, U.S. President Dwight D. Eisenhower highlighted a common dilemma: “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” This

Episode 238: HUH? Growing your MSP should be... boring???

Episode 238: HUH? Growing your MSP should be... boring???

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through consistent, engaging content. (jump to) Megan Killian joins me to discuss why MSPs must view marketing from the prospects’ perspective. She highlights the importance of a strong online presence, transparent pricing, and aligning services with their needs and values to build trust and attract more clients. (jump to) Lastly, I answer a question from Gordan, who owns and runs an MSP in the UK. He wants to know whether Instagram is a worthwhile marketing platform or is he running the risk of marketing overload. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Growing your MSP should be… boring??? Believe it or not, the key indicator that your MSP business is on the right track might just be boredom. Yes, you read that right. If your business bores you, it’s a sign that you’ve achieved a level of stability and efficiency most entrepreneurs only dream of. Reflect on your business journey. Are you in the hectic start-up phase, managing your first employees, or at the enviable stage where your business runs smoothly without your constant oversight? Over my 19 years in entrepreneurship, I’ve experienced all these stages with various ventures. Reflecting on those early days, I don’t miss the chaos of creating systems from scratch and firefighting daily crises. The start-up phase is stressful because every aspect of the business needs to be invented and refined – from customer experience to marketing strategies. What’s alarming is how many business owners get stuck here. Here’s some wisdom… if you’re slightly bored with your business, it means you’ve built robust systems that run smoothly without constant intervention. No crises to manage, no fires to put out – just seamless operations. This boredom isn’t a negative, it’s a testament to your success. Achieving this level of systemisation frees up your time, allowing you to focus on growth and improvement. Each step towards eliminating daily problems brings you closer to a well-oiled, self-sufficient business. When you reach that point, you’ll find the luxury of a little boredom incredibly liberating – a true sign that you’re on the path to long-term success. Watch on YouTube – How to grow your MSP in your SLEEP! What’s your email marketing spam rate? Email marketing has transformed significantly in recent years, yet it remains one of the most effective tools for MSPs. Recent changes in B2B email rules, shouldn’t deter you from utilising email market

Episode 237: MSPs: What it really means when a prospect says no

Episode 237: MSPs: What it really means when a prospect says no

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transform rejections into future opportunities. (jump to) I also face the truth that I’ve lived over half my life – this has sparked an urgency in my business practices. What if you had just one year to achieve your goals? This motivates me to act decisively, how about you? (jump to) In my chat with Brian Gillette, we explore how lunch and learn events effectively turn attendees into clients by focusing on relationship building over direct sales. Have you tried these events for your MSP? They’re challenging but worth it. (jump to) Lastly, I tackle a question from Ryan, who owns a fairly new and fairly small MSP in Chicago, about valuing employees when budgets are tight. I suggest non-monetary ways to value employees, like recognising efforts, providing personalised rewards, and offering growth opportunities – enhancing team morale and loyalty. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT What it really means when a prospect says no In the competitive world of business, especially in sales, a “no” from a prospect often stings, feeling like a personal rejection. This reaction isn’t just common among entrepreneurs – it’s practically universal, and understandably so. Many of us see our businesses as extensions of ourselves, so a refusal can feel deeply personal. However, in my experience, a “no” often means “not now – I don’t trust you yet,” rather than a flat-out rejection. Trust is the linchpin in the relationship between clients and MSPs. Prospective clients are acutely aware that a wrong choice in MSP can lead to catastrophic outcomes for their business, which makes them extremely cautious. They often stick with underperforming MSPs simply because of familiarity, which feels safer than venturing into unknown territory. To turn a “no” into a future “yes,” it’s essential to build trust long before the sales pitch. This means engaging with potential clients through multiple touchpoints – social media, newsletters, emails, and more. Each interaction is a step towards building a relationship that fosters trust. Consider a prospect who has interacted with your brand 30 to 40 times before seriously considering your services. They’ve consumed your content and know your ethos. By the time they’re ready to switch MSPs, you’re not just another option; you’re a familiar, trusted entity. This doesn’t guarantee conversion, but it significantly enhances your chances. Ultimately, every decline – whether due to concerns about cost, service suitability, or company size – boils down to a lack of trust. Effective MSPs must focus on becoming known and reliable long before the decision

Episode 236: Is break/fix outdated… or a valid marketing tactic?

Episode 236: Is break/fix outdated… or a valid marketing tactic?

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to) I also investigate what truly measures success for business owners. Drawing from my 19 years of experience, we’ll explore how consistent marketing actions can transform ambitious plans into tangible achievements. (jump to) Jeff Newton from REDiTECH joins me as this week’s guest and shares his unique experience of overwhelming marketing success. Jeff’s insights highlight the importance of robust processes and the need for perseverance and adaptability in marketing strategies after setbacks. (jump to) Lastly, I’ve introduced a brand new element to the Podcast – Paul’s Personal Peer Group – where I endeavour to answer your personal MSP marketing questions. This week we hear from Scott in Florida who is considering the viability of Facebook advertising but is concerned about the return on investment. Find out whether this could be right for you. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Is break/fix outdated… or a valid marketing tactic? Once the go-to strategy, the break/fix business model, where MSPs fix tech issues as they arise, now shares the stage with the managed services model, which emphasises ongoing support and monthly recurring revenue (MRR). Despite its old-school vibe, some MSPs still cling to break/fix as a crucial marketing tactic. They argue it’s a way to introduce their services, offering a taste that could potentially convert to more stable, contractual relationships. But how does this strategy hold up in the modern MSP landscape? I reached out to the 2,300 members of my MSP Marketing Facebook group to get their take, and the responses were eye-opening. For some, offering small break/fix services is a proven method to win clients over in the early growth stages, to a tipping point where only MRR makes sense. Others have moved away from break/fix unless it’s part of a broader security audit or leads directly to an MRR contract. This diverse range of strategies highlights a critical decision point for MSPs: is break/fix a smart business lever to pull for sampling services, or is it a relic best left in the past? Your strategy might just shape the future of your business in the ever-evolving MSP market. Is break/fix outdated… or an MSP marketing tactic? You’re measured by what you get done, not by what you say you’re doing We often dream big about our business ambitions but it’s not the plans that impress people—it’s the results. In the world of MSPs, like in all business, actions speak louder than words. Whether you’re chasing new clients or aiming to hit ambitious revenue target

Episode 235: SPECIAL: How MSPs get more leads from trade shows

Episode 235: SPECIAL: How MSPs get more leads from trade shows

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and data from these events. Featured guest: Lyle was always involved in the technology arena as he began his career in digital print production. He found his interests lay more in the hardware side of technology though and quickly turned his sights in that direction. Originally, Lyle focused on whole home theatre systems but again saw his interests lay elsewhere. It was for this reason, that in 2001, Lyle became what is commonly known as a trunk slammer; helping and supporting clients as he traveled from site to site. Over the years, Lyle developed, fostered, and maintained these initial connections and grew Wired for the Future to the success it is today. Lyle is no longer found traveling from site to site in his car but can be found behind his desk ensuring that the same support with the same personal connection he always prided himself on remains intact. No matter how large Wired for the Future becomes it is Lyle’s dream this level of service remains. He devotes his days to just that. Connect with Lyle on LinkedIn: https://www.linkedin.com/in/wired-lylekirshenbaum/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 234: How to market your MSP to a vertical

Episode 234: How to market your MSP to a vertical

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their productivity – without spending a penny. Dr. Kevin Gazzara is the Senior Partner of Magna Leadership Solutions established in 2007, and the coauthor of the acclaimed books “The Leader of OZ” and “Ready, Set, Get Hired”. He is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach and founder of CoachSultants.com. Kevin has taught and developed Management and Leadership career-changing programs in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities over the last 28 years. Dr. Gazzara’s work has been recognized for his international leadership development programs by Workforce Magazine, https://magnaleader.co/LTP. Kevin’s passion is in helping individuals find the leader within themselves. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevingazzara/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 233: The MSP that's unstoppable

Episode 233: The MSP that's unstoppable

Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses. Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianhoppe/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/ Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 232: Sell something small to build trust

Episode 232: Sell something small to build trust

Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services. Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country. Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-franklin-8922236/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast http